Soluciones

O cenário de mídia está cada vez mais fragmentado, o que implica em conteúdos cada vez mais líquidos, ou seja, vídeo, áudio e texto adaptados às diversas plataformas para consumo em variados lugares e momentos.

Nesse atual contexto, o desafio das marcas para entender a real dimensão da comunicação, a reação dos consumidores e as formas de otimização de resultados está igualmente mais complexo.

Para atender a esse novo cenário midiático, o IBOPE Media estabelece a entrega e análises de dados a partir de três pilares - aferição, qualificação e eficiência – que são a base das soluções utilizadas no dia a dia do mídia, desde o planejamento até a mensuração dos impactos de suas ações.

Las soluciones del pilar eficiencia tienen como objetivo cerrar el

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ciclo de las acciones de medios con el análisis del desempeño proprio y frente a la competencia. La intensidad y potencia de las campañas se evalúan por medio

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de métricas, como GRP [Gross Rating Point], BRP (Behavior Rating Point), alcance, frecuencia, impacto en el comportamiento de compra por target y ROI [Return on Investment] de cada campaña.

Texto
Áudio
Vídeo
Multimedios